Idol Gives Back Online Auction
Idol Gives Back Online Auction
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Idol Gives Back Online Auction
  • Amount Raised: $220,000+
  • Charity: Idol Gives Back Foundation

April 2010 was an unforgettable month for the Emmy award winning show American Idol. In partnership with Vonality Inc., Fremantle Media, and the Idol Gives Back Foundation, over $140 million was raised for numerous charities while a select number of loyal American Idol fans were awarded with memorabilia and once-in-a-life-time opportunities – when placing the highest bid in the first annual online auction for IGBF.

The driving force behind this project laid in the marketing and branding expertise of Vonality Inc. The company was approached by Fremantle Media to implement and promote a number of prize packages to be auctioned off; Fans of narcissistic yet beloved television personality of Simon Cowell bid on a chance to meet the famous Idol judge following his last appearance on American Idol. Avid viewers of the Ellen DeGeneres Show were delighted with a chance to win four premium seats to a taping coupled with a VIP tour of the set and a chance to receive an autographed pair of sneakers- yes, the same sneakers Ellen wore while busting a move on her stage.

Aspiring singers enjoyed a “Bid Off” to win in-studio time and singing lessons with Randy Jackson and Kara DioGuardi. Other prizes included the chance to meet Ryan Seacrest backstage following a live taping of the show, along with a number of other autographed memorabilia by the likes of Adam Lambert, Kris Allen, and Daughtry.

The final verdict of the auction; loyal fans with the highest bid were awarded with phenomenal opportunities in combination with creating a difference in the lives of millions. Money was raised for several charities including the Childrens' Health Fund, Feeding America, Malaria No More, Save the Children, and the UN Foundation. A fan and recipient of David Cook's autographed Gibson guitar raved “It is a symbol of the wonderful times in the past 2 years; ...letting music into my life again and having a piece of David's history as an artist! It also make me very happy to give back to those in need with Idol Gives Back.”

Vonality Inc.'s contribution in helping Idol Gives Back raise additional funds for these charities while creating unforgettable memories for American Idol fans heightened the profile of Vonality Inc. The company's creative vision in marketing assisted in increasing the visibility of the Idol Gives Back Foundation as an influential organization with the potential to create a positive impact to the public in a truly innovative and inspiring way.

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