Intel Grand Prix Charity Auction
Intel Grand Prix Charity Auction
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Intel Grand Prix Charity Auction
  • Youth Science Foundation Charity Auction
  • Final Number of Unique Visitors: 1,112,618
  • Final Amount Raised: Over $20,000.00 for charity

Vonality was called upon by BBDO and Intel to run the Intel Grand Prix Online Charity Auction. All proceeds from this auction helped benefit the Youth Science Foundation. Auction items included signed Jacques Villeneuve Grand Prix race worn items and BMW race experiences.

The auction was featured on the Jacques Villeneuve homepage and attracted bidders from all across Canada. Vonality provided both content and creative banners with call to action messaging to encourage visitors to click through to the auction and bid.

Vonality also encouraged potential bidders from Grand Prix fan sites and forums, as well as Jacques Villeneuve fan pages to check out the auction and bid. All postings were coordinated for approval and traffic stats were captured and reported at the end of the auction.

Viewers of the auction were located world wide and gave Intel and the Youth Science Foundation world wide exposure.

Bidders from this auction were pre-qualified ensuring and delivering 100% paid bidders.

Vonality was able to quickly and efficiently put together the Intel Grand Prix auction in time for the Grand Prix 06 event, and captured race enthusiasts attention across the world.

Vonality was able to work quickly and efficiently, having the auction launch within the 3 weeks given to launch the auction and with a week pre-promotion.

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