MasterCard Priceless Experiences Auction case study
MasterCard Priceless Experiences Auction case study
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MasterCard Priceless Experiences Auction case study
  • Final Number of Unique Visitors: 6,112,618
  • Total hits: 19,600,729
  • Amount Raised: Over $50,000.00

Vonality was called upon by Armstrong Partnership to create a unique campaign to increase MasterCard's brand association with Canadian Hockey and its demographic. Playing on their current brand initiative 'Priceless' it was a natural transition to offer its card holders priceless hockey items. By controlling the payment gateway and through bidder qualification, users were only allowed to bid if they held a valid MasterCard. All proceeds from this auction helped benefit Big Brothers Charities.

Vonality used the power of online social cause marketing through Givingroom.com and Facebook to promote the auction to fans and related groups around the world. This encouraged additional traffic and bidders – all interested in the auction items available or supporting the cause.

The result of the auction was spectacular. Over 1000 applications were put forth for users to sign up for MasterCards. The auction was covered in various media outlets and the final amount raised was over $50,000.00 for charity.

Vonality was able to pull together all deliverables and execute the auction within 3 weeks time.

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