Michael Godard Custom Chopper
Michael Godard Custom Chopper
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Michael Godard Custom Chopper
  • Sponsors: Gibson, Kounts Customs, World Poker Tour
  • Cause: The Sharon Osbourne Colon Cancer Foundation
  • Amount Raised: $115,100.00

Vonality created a rare opportunity for the number one selling artist in the world, Michael Godard, to come together with the world famous bike building phenomenon Count's Kustoms, to embark on a one-of-a-kind bike. This exciting piece was built to be auctioned with proceeds benefiting the Sharon Osbourne Colon Cancer Program at Cedars-Sinai Medical Centre and help increase awareness for the World Poker Tour® and Gibson Guitars who came into the auction as sponsors.

From creating and managing the launch event at Mandalay Bay, Las Vegas to handling PR, creating video testimonials with Sharon and Ozzy Osbourne and managing the entire auction process, Vonality created an opportunity which attracted over 100,000 people to both the on-line auction and its partners’ websites. With 3 months of planning and pre-promotion, Vonality was able to work closely with all partners involved to secure necessary deliverables and support.

This auction was featured on MSNBC, the Sharon Osbourne website and multiple media properties throughout North America.

By utilizing Vonality’s services including our unique Bidder Pre-Qualification process, the auction for the custom chopper raised $45,100.00.

Given the demographic of the event the sponsors found great value being associated with the on-site visibility and on-line reach. The sponsors became part of the campaign by donating unique items and experiences that sold for over $70,000.00.

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