eStore & Shopping Mall
A multi-merchant storefront built for airline & hotel loyalty, credit card rewards, employee recognition, and retail loyalty programs. Offer real-time points redemptions, split pay (points + cash), and mixed-currency checkout — backed by enterprise-grade inventory, tax, and fulfillment workflows. All supported by Vonality’s amazing customer support and day-to-day operational management.
Do more with Vonality
Control costs, reduce risk, improve member experience, and prove ROI. Built for high-volume redemption programs across airlines/hotels, card rewards, employee recognition, and retail loyalty.
Core capabilities
Loyalty malls have unique needs: complex rules, mixed tenders, tight cost controls, and a post-purchase experience that protects member trust. The modules below are designed specifically for points-led commerce.
Commerce + loyalty mechanics
Rules and redemption features that matter most across travel, financial services, employee, and retail loyalty programs.
Real-time points redemption
Validate balances, eligibility, and entitlements instantly at checkout—supporting frictionless redemption across web and mobile.
Split pay & mixed currency
Combine points + cash (or subsidy/allowance + cash). Ideal for higher-ticket items and flexible program economics.
Tier & status-aware catalogs
Different catalogs, pricing, or redemption rates by tier (Silver/Gold/Platinum), region, employee group, or eligibility segment.
Rules engine for redemption controls
Configure SKU/category restrictions, frequency caps, minimum point thresholds, geo rules, and promotional guardrails.
Points holds, settlement & reversals
Place a temporary points hold at checkout, settle on ship/confirm, and handle cancellations/returns cleanly with full audit history.
Multi-wallet support
Separate balances (base points, promo points, expiring points, employer subsidy) with spend-priority rules and clear messaging.
Subscriptions
Recurring reward options with flexible billing—points, cash, or mixed currency—ideal for retention and ongoing engagement.
Product variant support
Variants for size, color, storage, and bundles—plus variant-level pricing and inventory for accurate availability.
Abandoned carts
Persist carts and support reminder nudges (email/SMS/in-app) to lift conversion—especially for split-pay and premium items.
Personalization + conversion
Merchandising tools that improve member experience and drive higher redemption without sacrificing program control.
Personalized storefront
Recommendations and curated collections by tier, history, and eligibility—aligned to program goals (wellness, travel, sustainability).
Dynamic campaigns & triggers
Targeted promos by segment, triggered offers (birthday, milestones, inactivity), and limited-time drops to boost engagement.
Smart search & filters
Autocomplete, synonyms, typo tolerance, and relevance tuned for rewards catalogs—so members find what they want fast.
Promotions, bundles & special offers
Create seasonal drops, curated bundles, and targeted offers to increase basket size and improve redemption frequency.
A/B testing
Test catalogs, pricing, and promos to optimize conversion, engagement, and budget efficiency with measurable lift.
Analytics for ROI
Measure redemption, basket size, category performance, offer effectiveness, and engagement by segment to prove program value.
Global scale + vendor ecosystem
Capabilities that simplify vendor operations, expand assortment, and support multi-country loyalty programs.
Multi-merchant storefront
One branded mall across vendors—while keeping centralized governance for catalog rules and customer experience.
Localization (multi-country)
Language, currency display, taxes/duties, regional restrictions, and compliant catalog experiences across markets.
Landed cost estimation
Show “all-in” costs and delivery expectations up front (where applicable) to reduce disputes, surprises, and support tickets.
Address validation & delivery intelligence
Real-time address checks, PO box rules, and carrier selection logic to reduce failed deliveries and improve on-time performance.
Vendor scorecards & SLA tracking
Monitor on-time ship, cancellations, defect/return rates, and CSAT by vendor—powering governance and assortment decisions.
Automated vendor onboarding
Standardized feed mapping, test orders, and certification workflows so new merchants can go live faster with fewer manual steps.
Substitution & best-alternative logic
Offer approved substitutes when items go out of stock—keeping member trust high without breaking program rules.
Inventory, tax & compliance
Inventory visibility, substitutions/backorders, and tax-ready processes supporting enterprise requirements across regions.
Event webhooks & real-time signals
Stream order lifecycle events into your loyalty platform for proactive messaging, analytics, and downstream automation.
Enterprise integrations
Connect identity, loyalty ledgers, marketing platforms, and finance workflows without brittle custom work.
SSO + identity
SAML/OAuth support, role-based access, and admin controls for enterprise governance and secure access across teams.
CRM/CDP connectivity
Sync segments and trigger campaigns through your marketing stack for personalized, measurable engagement.
Ledger + finance exports
Settlement files, reversals/refunds, and reconciliation-ready reporting to support finance and partner accounting needs.
Operations that protect the experience
Rewards marketplaces succeed on trust. Reduce risk, improve satisfaction, and keep operational costs predictable.
Fraud detection & trust controls
Configurable rules, risk signals, and review workflows that protect points currency and brand reputation at scale.
Account takeover protection
Step-up verification for high-value redemptions, device signals, and velocity controls to reduce hijacked accounts and abuse.
Fraud case management
Queues, reason codes, evidence logging, and resolution workflows—so fraud ops are consistent, auditable, and scalable.
Compliance reporting & audit exports
Audit-friendly transaction logs, configurable retention, and exports to support partners, regulators, and internal controls.
End-to-end customer support
Coverage across ordering, shipping, delivery issues, product questions, and vendor coordination—so your teams stay focused.
Self-serve member portal
Order history, tracking, invoices, and self-serve issue resolution to reduce inbound support while improving confidence.
Proactive notifications
Delivery updates, delay alerts, and backorder messaging to reduce “where is my order?” tickets and boost satisfaction.
Returns management
Streamlined returns and exchanges with policy handling and customer communication designed for merchandise programs.
Shipping + fulfillment orchestration
Intelligent routing, tracking updates, and fulfillment SLAs across vendors—built for high-volume redemption programs.
Budget controls + forecasting
Allowance controls, caps, budget pacing, and forecasting that help loyalty and finance teams manage costs predictably.
Competitive advantages
Faster launches, broader assortment, and a smoother customer experience—without losing control across vendors and costs.
Hub & Spoke Marketplace model
- Hub: governance, program rules, pricing logic, promotions, and customer experience.
- Spokes: rapid onboarding of third-party merchants and vendors.
- Delivers a robust assortment by making vendor expansion simple and repeatable.
Robust product inventory
- 100s of brands and 10,000+ SKUs across key categories.
- Premium assortments (including Apple Store offerings where applicable).
- Curated collections and “best sellers” to keep engagement high.
Global fulfillment advantage
- Global supply network with the ability to drop-ship locally across the globe.
- Faster delivery + lower costs + improved satisfaction for multi-country programs.
- Flexible routing to reduce risk from inventory constraints and disruptions.
Program-grade security & controls
- Fraud detection + configurable redemption controls (limits, eligibility gating, restricted SKUs).
- Audit-friendly workflows and operational guardrails.
- Protects currency value and brand trust at scale.
Customer experience that converts
- Modern browsing + fast checkout, optimized for points and mixed-currency flows.
- Promotions, bundles, and special offers to lift basket size and frequency.
- Transparent tracking + proactive support to reduce service volume.
Analytics & optimization
- Redemption insights: category performance, basket size, and offer effectiveness.
- Budget pacing, subsidy utilization, and program health monitoring.
- Optimization to improve ROI and engagement over time.
Ready to launch your merchandise mall?
Plug into your existing vendors and tech stack, or bring ours—then scale assortments globally with a marketplace model built for loyalty.
Next steps
- Define earn/burn rules, eligibility, tier catalogs, and split-pay policy (points + cash).
- Select your launch assortment and premium collections.
- Onboard vendors via Hub & Spoke and connect integrations (SSO, points ledger, finance exports).
- Go live with operational SLAs, fraud monitoring, support playbooks, and reporting.